TRADITIONAL AND INNOVATIVE TOOLS OF ANTI-CRISIS MANAGEMENT OF AGRO-INDUSTRIAL ENTERPRISES

Purpose. The aim of the study is improving traditional and need to use innovative tools for crisis management agro-industrial enterprises. Methodology research. General scientific special methods were used in course research, namely: dialectical identification phenomena; statistical (averages relative values, indices estimating obtained actual values indicators comparing them dynamics); analysis synthesis - substantiate trends development different categories farms net profits enterprises, graphic formation conceptual foundations etc. Findings. Trends production are revealed as unstable, due significant fluctuations direction reducing enterprises all farms. It was found that share profitable a whole decreased unprofitable increased. wide range anti-crisis by modern diagnosing signs determining probability phenomena stabilization situation, implementation programs overcome crisis, proved. directions improvement based on digital technologies (PLM-systems, ERP-systems, CALS, CRM Big Data), revealed. proposed apply tools, such benchmarking; reengineering; outsourcing; risk management; express diagnostics; TEI-examinations, PR-management; interactive, simulation structural-cognitive modelling; carry out intellectualization administrative processes substantiation alternatives strategic purpose maintenance steady effective Theoretical developments generalizations approaches practices allowed build block diagram management, which combines main components new business models, will facilitate transition better business, rapid high-quality timely decisions, correct selection innovations taking into account peculiarities dynamic changes environment Originality. A proposed, choosing sustainable Practical value. research results contribute an system instruments, models process administration productivity selecting optimal measures increase level resilience adaptation external internal create favourable conditions development. Key words: benchmarking, reengineering, outsourcing, diagnostics, TEI expertise, urgent actions, IT technologies.